ATHENAPowerLink® (APL) is a business mentoring program designed to increase the growth and profitability of women-owned businesses.

A panel of volunteers, powerful members of the local business community, is linked with a woman business owner to act as mentors and advisors for one year.


Watch the video below to follow the journey of ATHENAPowerLink® Candidate,   Carmen Ritz.

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Now Taking Applications from February 1 – March 31, 2022

ATHENAPowerLink® has met with outstanding success.

On average, women business owners participating in the ATHENAPowerLink® program see the following outcomes:

  • 88% increase in sales
  • 37% increase in business net income
  • 56% increase in personal net income
  • 36% increase in full-time employees
In addition to these impressive increases in business, measures that are less tangible, but equally important benefits, include:
  • The community experiences the positive economic impact that thriving businesses generate.
  • The woman business owner works with strong, professional advisors to grow her business profitability and to establish invaluable networks.
  • The women and men who serve on Advisory Panels gain from the positive mentoring experience and make professional connections with other panel members.
  • The positive economic results for businesses and the community generate publicity benefitting the sponsor.

What do previous participants say?

I cannot say enough great things about my ATHENAPowerLink® candidacy. The people that I have met and who have supported me through this journey have been generous with their time and gifts. The impact that Athena has had on me personally and my business extends well beyond a balance sheet. I look forward to paying forward to the next lucky woman!

Carmen Ritz
Owner, 2016-2017 Graduate, State Farm Insurance

I had been in business 9 years and was struggling to be profitable. After receiving coaching from top professionals who volunteered their time through the ATHENAPowerLink® program my business grew 23% in only 12 months. I highly recommend this program.

Lisa Smallwood-Howell
President, 2014-2015 Graduate,
Spoken 4 Communications LLC

ATHENAPowerLink® award for a woman business owner is the best-kept secret in the Triangle. Having an all-star board of directors volunteer their time to focus on helping you is an amazing resource, and a wonderful gift. Submit your application TODAY!

Lorraine Johnson CFP®, CFA, ADPA®
Former President, 2015-2016 Graduate
Triangle Financial Advisors / Lifetime Asset Mgmt.