You can read more about the results, or just listen to one of the ATHENA of the Triangle recent ATHENA PowerLink recipients reflecting on her journey!
ATHENA PowerLink® (APL) is a business mentoring program designed to increase the growth and profitability of woman owned businesses. A panel of volunteers—powerful members of the local business community—are linked with a woman business owner to act as mentors and advisors at no cost for one year.
The Advisory Panel may be comprised of professionals in banking, finance, accounting, law, marketing, IT or human resources. They offer guidance on critical subjects such as networking skills, achieving access to capital, implementing best practices and other—virtually any issue identified by the woman business owner as necessary to reach the goals she has for her business.
According to a recent ATHENA study of woman business owners and advisory panelists who had participated in the program, the businesses showed these average results:
In addition to impressive increases in business measures are less tangible, but equally important benefits, including:
The sponsor benefits from the publicity generated as the program produces positive economic results for businesses and the community.